My Role
Editor & Producer — Interactive Video Design, Concept Development, Marketing Solutions
Overview
In this mobile-friendly game made on Adventr’s platform, the viewer takes on the role of a NASCAR pit stop crew member and must change out tires on race cars with precision and speed.
The viewer’s timing and accuracy are tested as they complete each task in the pit stop, all while being immersed in the excitement and adrenaline of a live NASCAR race.
Created to increase social media engagement, drive tune-in on NBC, and increase schedule awareness for NASCAR.